From Amazon using Alexa to Facebook using bots, every technological firm is trying to increase the level of Artificial Intelligence (AI) they use. They know the immense potential and power of training and developing the AI. AI not only increases consumer satisfaction but it also give more development to the firm whether it is about the product or the services.
Microsoft is undoubtedly the best and leading operating system provider for personal computers. It has developed its own search engine which is also very unique and trustworthy. It is named as “Bing” and it was launched in year 2009 as a result of collaboration of Microsoft with search engine Yahoo. Bing is Microsoft’s replacement for Live Search . It is written in ASP.NET format which is an open-source server-side web application framework designed for web development to produce dynamic web pages. Bing search engine is available in 40 different languages.
Microsoft developed the Bing’s new AI in such a way so as to search faster and provide more relevant search results which are more user friendly and compatible. According to a survey conducted in November 2015 , Bing was the second largest search engine used in the United States after Google whose share was 63.9 per cent. Bing trailing with a share of 20.9 per cent.
On December 13th 2017, Microsoft announced a major improvement in AI of Bing. Now the Bing will use better object recognition, better machine reading (for translating from one language to the other) and other techniques have also been tuned by using new AI training method. Now the search results which are displayed by the search engine will now show both multiple perspectives and multiple sources it is called from a list of pre approved news sources. Morever, Bing has also added the feature called fact check in which only checked and correct informations will be shown. Intelligent and conversational search advancement of Bing’s AI is done in such way that it should remain competitive to Google.
The intelligent image search is a very good evolution. It will help to identify pictures more accurately and precisely about what they are. Also Microsoft has announced its upcoming partnership with company called Reddit which will help to surface the results from the sites with greater accuracy. Bing will also surface information from sub reddits right in search results by using algorithms to read and analyze the user-generated text across Reddit’s many communities.
One of the prime and all time rivals of Bing , Google also seems to keep an eye on what Microsoft is doing in improving the AI of Bing. One of the coolest features which are improved by Microsoft in this new AI training is new conversational search function. The Bing search engine will now apply a more advanced form of auto-complete to help users better framing of sentence to get a more desirable answer even on the first search. Beside all this, the Bing’s AI will be able to answer some questions more reasonably and accurately and might turn out a good competitor to Google.