Voice-Based Intelligent Assistants are more popular than ever. AI has been catering to the main objectives of home automation by managing and organizing home appliances in an efficient and secure way. We can definitely expect some tremendous growth in how Artificial Intelligence is used in the hospitality sector in the near future. AI’s use in customer service has been particularly exceptional, thanks to its inherent components like Natural language processing (NLP) and machine learning which have helped in coordinating and optimizing information management systems. An intelligent hotels customer service system is one wherein all the data channels are interconnected, forming a configuration that is optimized for reliability, performance, and efficiency. IoT based connections are also set to revolutionize how hotels function and improve customer experience.
Optimizing to meet requirements
Because hotel occupancy levels are seasonal in nature, there is a need to adopt solutions based on an in-depth understanding of future demand. Hoteliers can use Big Data and Artificial Intelligence to forecast the fluctuations in demand and optimize their services accordingly.
Artificial Intelligence for upcoming hotels
Less established hotels are unable to hire proficient employees to work on their processes due to budget constraints. This ultimately has a negative impact on revenue. However, by employing Artificial Intelligence, such newbie hotels can automate repetitive tasks and focus just on customer satisfaction. This will eventually translate to higher revenue growth.
AI-based Virtual Assistants
Thanks to the popularity of virtual assistants, customer expectations in the hospitality sector have gone up like never before. More and more hotels now employ Natural Language Processing via Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa etc. What’s more, there is AR to eliminate the language barriers by allowing English speaking staff to communicate smoothly with hotel guests across the globe using real-time translation. AI-based applications can help guests to access various features like room service, spa, food and local tourist attractions right from their Smartphone.
Personalization of customer experience
Hotels can perk up revenue by using chatbots and AI to acquire and maintain a variety of demographics so as to personalize their services. In the coming days, AI in hotels will allow guests to experience personalized services through real-time notifications via chatbots.
Streamlined Data Management
With AI and analytics, hoteliers can benefit from a centralized data management system that can sort guest profiles to understand their preferences, thus presenting a prospect for improving loyalty.
Future challenges in deploying AI
Owing to the deep-seated temperament of some hoteliers, ineffective legacy systems continue to be in use. That’s why some hotels are lagging far behind, in spite of growth in technology. The challenge is to understand the capabilities of AI and how it can be used to improve customer satisfaction.
While people may assume that AI cannot completely replace human workers when it comes to serving hotel guests, it is a fact that hoteliers have to adjust to technological growth to perk up their revenue. Hotels should team up with the right AI expert to find out how they can make their process most effective using Artificial Intelligence and Machine Learning. This is how they can enhance customer satisfaction, build their brand and take advantage of the increased revenue that will follow.